Happy flu – marketing viral
A quoi ça sert, je ne sais pas. Son inventeur espère observer comment une information peut se répandre (à l’image d’un virus) d’un site à un autre.
Internet does not exist per se, it is merely the volatile aggregate of information, flowing around. For the past few years – following the emergence of the so-called Web 2.0 – information diffusion has been more and more orchestrated by bloggers instead of mainstream media. This paradigm shift has given us the opportunity to understand how word of mouth works by providing an actual framework in which a resource could be observed while spreading.
Vu chez PR 2 Peers, Happy flu.
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